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Why do you need a Professional Copywriter? To turn your letters, brochures, press releases, emails, and other ads into workhorses... pulling business, and $$, to your enterprise.
Copywriters are trained to write the words that will touch your prospects' emotions and create a desire for your product or service. Then we use your features to back up the emotion and justify the purchase. It sounds simple, but it involves some research.
First, we must know who your prospects are... what they do, what they think about, what they worry about, what they want from life. Without that knowledge, we couldn't hope to appeal to emotions that will move them to buy.
After that, your copywriter has to know your product inside and out in order to show them every possible benefit they'll get when they buy. For most products, it means selling the benefits more than the product itself. Consider cold remedies. No one wants a cold remedy... they want only to be rid of the cold!
But a big promise isn't enough to make the sale. After showing the benefits, we have to back them up with proof. Otherwise your prospects will merely think "Oh sure, another promise" and pass on by.
If your promotions aren't contributing to your bottom line, it's time to hire a professional.
I know it sounds like an added expense, but that couldn't be farther from the truth.
When you invest in professional copywritng you'll put money in your pocket, not drain it out.
You pay plenty for the web hosting, the newspaper space, the yellow pages ad, the magazine spread, and for printing the materials you send out. And with postage rates ever on the rise, mailing is a considerable expense too.
Shouldn't the advertising you pay for convey a message that will bring you profits? Shouldn't every dollar you spend on advertising be a benefit to your business? I think so.
I have FREE help for YOU... Today!
Of course I'd love to be hired to write your advertising. That's why I have this web site. But you may not yet be sure that's the right thing for you. So, I'm offering you help for free.
Go to my free offer page and find out more.
Browse this site, check out my samples and borrow some free articles if you like. Then, if you think my style of writing is right for you and your product or service, contact me and we'll discuss boosting your response rates.
Marte Cliff, Copywriter
1794 Blue Lake Road
Priest River, ID 83856
208-448-1479
writer@marte-cliff.com
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