Top real estate agents use a variety of marketing methods to keep themselves and their services
in front of the prospects they most want to serve. And they're willing to pay to do it.
In fact, a recent survey showed that top producers (earning over $100,000) spend more on marketing in
one month than low producers (earning under $35,000)spend in a year!
Where do they spend that money? Most own laptops and smart phones.
Some even have FAX machines in their cars. Then they invest in:
- Technology that keeps them in touch automatically
- Membership in real estate sites such as Active Rain
- Excellent IDX services
- Assistants (both in-house and virtual) to free up their time for interacting with clients
And... they own their own websites, filled with custom copy designed to show
visitors that they are they agent of choice in their community.
The Difference in Web Copy is Clear
Agents who are just getting by use the copy that comes with their cookie-cutter
real estate websites. As a result, it doesn't give visitors any reason to think "I want this
agent to represent me." In fact, I've seen some sites that don't even feature the
agent's name or photo.
They also use the buyer and seller articles that come with those sites. And,
sad to say, many of those articles are nothing but "filler."
Top agents fill their sites with client-centered copy written to show how
that agent will help those clients realize their goals. Even their
pages build trust and create connections with their readers.
Then they add informative articles, optimized with their keywords to help
bring more traffic to their sites.
When you want the kind of copy that says "You've found the agent you need,"
get in touch. I write real estate
marketing copy that showcases the benefits your clients enjoy when they choose you.
One more thing...
Top agents blog.
Top agents who particupated in the survey cited their three top real estate lead generation
- Personal referrals
- Business networking
Why do they blog?
Among other reasons, blog posts create interest and drive traffic to websites where prospects can
learn more. They also add search engine optimization because each blog post - especially
on a site like Active Rain - gives a valuable link back to the home site.
When blogging on their own sites, those top agents are adding content - and useful
content is yet another optimization tool.
You say you don't have time for blogging?
You say you don't like to write?
You say you don't communicate well in writing?
Many agents share your sentiments, but since blogging has become a vital component of
success in real estate, they do one of two things:
- Swallow hard and do it anyway
pre-written blog posts to keep your on-site blog from going stale
- Hire a ghostwriter
If your choice is to hire a ghostwriter,
I can write everything from informative posts about buying and selling real estate,
to news about state or national laws and proposed legislation, to city-specific
news culled from reading a variety of articles. I can even write your posts about
a favorite restaurant if you give me something to go on.
So don't think you have to go it alone. I'm here to help.
Yours for prosperity,
P.S. When you're in a hurry and need to stay in touch with prospects,
use my pre-written real estate
Each one is designed to build trust and turn those prospects into clients.
Choose from more than 25 prospecting letter sets - to suit your style and
the prospects you want most.