| The following sample was to homeowners in pre-foreclosure. Written for an investor who wished to create a win/win situation |
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Two things you must NEVER do when Dear Friend, Sometimes life deals hard blows. Job loss, illness, divorce, legal problems: all of these and more can destroy your ability to make payments. You've been knocked down today. You don't have to stay down, but to get up… You need to act fast… My friends in the mortgage industry tell me that the worst possible thing they can see on your credit report is a foreclosure. It creates an even bigger mark against you than bankruptcy and can prevent you from owning another home for up to ten years. So the first thing you need to do to get on your feet is sell that house quickly and avoid foreclosure. Two wrong ways… one right wayYou could try to sell it yourself to avoid the realtor fee. Sure, you'd save the fee…and almost surely land in foreclosure. The only people who should try to sell a home on their own are those who are in no hurry and don't care if the house is sold. Here's why: 1. You can't come close to having the market exposure that a real estate agency has. Even if you placed an ad in several newspapers and magazines… and ran them continuously… you would not get the volume of customers that a good agency sees in a day. You would spend a lot of money trying! 2. Unless you make selling the house your full time job, you can't be available all day to take calls and show the house. You'd miss buyers. 3. Customers who shop "For Sale By Owner" homes are looking for a bargain. They expect to get a better price because, after all, you don't have to pay an agent. And they're often expert negotiators. 4. Your emotional involvement weakens your bargaining power. You need a professional to look out for your interests and protect you from sharp buying tactics. You could call a real estate agent. Friends may advise you to call their cousin Joe who just started in real estate. He's new and needs sales, so he'll work hard for you… or to just call the agency with the best ad on TV. Please don't listen! Enthusiasm is wonderful, and Cousin Joe would probably give it a good effort, but this job demands experience. Your agent will need to work closely with your lender. That requires patience, tact, persistence, and some knowledge of what lenders can or can't do. In short: experience. As for just choosing any agency with advertising…That's a bit like throwing darts wearing a blindfold. You may hit a good one, but then again you may not. Statistics show that 20% of the agents sell 80% of the properties, so the odds are 4 to 1 AGAINST finding a top agent! Don't risk your future…Protect yourself…and your credit …with my help Right now what you need is someone to step in and help you get back on your feet. You need someone who actually knows what to do first…and next…and next. You need someone with experience. When your payments are late, every day counts. Interest, penalties, and late fees just keep adding up, and your mortgage company doesn't seem to understand that if you had the money you wouldn't have been late in the first place! I can't tell you how many times I've heard folks say "They just won't work with me." No, your lender won't help you, but I will. Take a deep breath, shut your eyes, and imagine the relief that will flood over you when you know this problem WILL be solved, because… Instead, call me. Because I Guarantee to Help YouI have a good reason to do so. When I was a kid I had a good friend whose parents had a run of bad luck. They lost their home and had to live with relatives for several years. My friend was devastated. He was ashamed of how his family was living. He didn't even want to go home at night because he had no space to himself. I know his parents felt even worse, knowing how their misfortune affected their children. I vowed then that I would find a way to help people like my friend's family. It took me years to figure out how, but I've done it. Now I'd like to use what I've learned to help YOU and your family. Will you allow me to help you? If so, I will help you get your house listed with a professional agent who will guarantee a sale within 15 days…or he'll buy it himself. Your house will be listed at fair market value. That means you'll see a correctly researched market analysis showing recent sale prices of homes similar to yours. You'll know what's fair so you can make a judgement based on facts. Your agent will aggressively market the house for 15 days in an effort to put some money in your pocket over and above what you owe on the house. If that effort fails, and because time is your enemy, he'll buy it himself. In either case, he'll negotiate the maze of lender requirements so you can rest assured that everything is done correctly and completely. No loose ends to trip you up later! But that's not all…You'll still need a roof over your head. I'll help you find a good house where you and your family will be proud to live...and where the payments won't eat you alive. I'll help you make an informed decision so that you can move forward with your life with pride and dignity intact. With your permission, I'll pick you up, set you back on your feet, and help you get back to your life. Let's get started today! Call me at xxx-xxx-xxxx. Within 60 days your burden will be gone and you'll have a new lease on life….guaranteed! Yours truly, p.s. Remember that when foreclosure is impending, time is your enemy. Every day without action compounds your problem. So call me right now, before you even put this letter down! xxx-xxx-xxxx Isn't it time to let your potential clients know how YOU can solve their problems? |