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If you want to "turbo charge" your copy whether it's for your website, print, or email
marketing you must allow Marte to work her magic.
It is such a wonderful treat to me to work with someone as pleasant as yourself!
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SEO Web copywriting that captures both search engines and human readers
Effective web copywriting means pleasing the search engines while
creating reader-friendly copy...
The 5 Secrets to an Effective Website
Working together, they'll turn your site into a
Crafting an effective web site isn't as tough as
you might have been led to believe. In fact, it simply requires good copywriting skills -
just like any other marketing piece you might use.
The difference is that on
the web you only have an average of 5 seconds to grab a prospect's attention. In addition,
you either have to drive traffic to your site through e-mail, paid search, or off-line
methods - or you have to be found by the search engines.
Pay careful attention to these 5 elements:
Let's look at these components one by one:
- Your headline
- Well structured, eye-pleasing, informative body copy
- Home page clarity
- Search Engine Optimization (SEO)
- A strong call to action
Your headline has to immediately convey a good reason why your prospect should stay and read on.
If it doesn't, your prospects will have clicked away, perhaps never to return. The purpose of the headline is to grab attention and entice your visitors to read the first paragraph. The first paragraph must entice them to read the second, and so on down the line until they're ready to say a resounding "yes" to your call to action. Your web copywriter might spend all day, just crafting that headline - because it is THAT important.
Your body copy must move the sale forward..
One huge mistake that marketers make here is thinking that the copy should be about them and their service. It should not.
If you want to grab your reader's attention, the copy has to be about them and their problems or desires.
Each step, from the picture, to the promise, to the offer, to the proof,
must show your prospects that it is in their best interests to keep reading -
and to take the action you request.
Everything counts, from the choice
of words to the layout. Heavy, dense copy chases people away. Your site needs air
- space to breathe in and let your reader's eyes focus.
Clarity: Your home page must not confuse.
People used to believe
that the more choices the better, but new research shows that's wrong. In fact,
in a supermarket where shoppers were offered samples of 6 flavors of jam, sales
of jam were brisk. On another day, shoppers were offered a variety of 20+ flavors,
and sales were dismal.
Why? Because they were offered so many choices that
they couldn't choose.
It's the same with web pages that are cluttered up with
"Click here" and "look at that", and "read this." It's so confusing that visitors leave
and find someplace else that's easier to shop.
Some web designers and web
copywriters get so carried away with frames and flash and color and graphics that
their poor reader's eyes can't even find a place to settle!
Do yourself and your readers a favor - make it easy for them to stick
around a while.
Apply Search Engine Optimization methods to each page in your site:
Being "found" in a generic search will increase your bottom line. That's
traffic you didn't have to buy, and appearing in the first pages of a
search lends credibility to you and your site. It isn't true that only the
best sites make it to page one - far from it - but many people think
it's true. It also isn't true that only "black-hat tricks" can get you listed
high in the search engines.
As your web copywriter I will weave the
proper keywords into your site unobtrusively. Keyword "stuffing" looks ridiculous,
ruins the flow of your message, and can even harm your search engine rankings.
I take the time to use your keywords - not stuff them - because my job as your
copywriter is to make your copy appeal to both the search engines and the
human readers who visit your page.
In addition to
your body copy, I supply titles and descriptions for each of your web pages.
These are elements that are sadly lacking on far too many web pages, and they
have a profound effect on your search engine ranking.
What else is needed?
Sometimes this is enough to get you a high ranking, but if you've got a lot of
competition for your keywords, it isn't.
That's when you need to call in the the SEO experts - the ones who use "white-hat"
methods to push your site into the top rankings.
Because this is so important, and because there are so many companies out there
who claim expertise without any track record to prove their results, I've formed
a partnership with SEO Advantage.They're people I know and
trust to get the results they promise.
Make your call to action really call for action!
Many marketers fall down when it comes to asking for the order. They give their readers
all sorts of reasons why they should be interested, but then forget to say "order now."
It's as if they were overcome with a sudden attack of shyness when it comes to actually
asking people to hand over their money in return for the offer.
As your web copywriter, my job is fourfold:
I don't do design and layout, but I will certainly pass along my
suggestions to your web person.
- Stop your prospects with a
- Keep them on the page until they respond favorably to your call
- Optimize your copy for high search engine placement
- Create that strong
call to action
What does your web page need?
Take a look at it and pretend it belongs to someone else. Really read it, and see if it holds your interest. If it's working well, you should begin wanting to make a purchase. And while you're there, take the time to check out your links and make sure they're all working properly. Even the most well-written web page won't do you much good if your links get broken. (And yes, it can happen by accident!)
If you're ready for an update, call me.
you re-write your web marketing copy from scratch, or take what you have
and give it more appeal and optimization. My web copywriting skills are
at your service. I'm also available to consult with you about your overall
When you're ready to turn your web site into a profit center,
call on me!
1794 Blue Lake Road
Priest River, ID 83856