Thoughts on Real Estate Marketing…

He was so learned that he could name a horse in nine languages; so ignorant that he bought a cow to ride on. That’s a quote by Benjamin Franklin that I happened to come across today. It has absolutely nothing to do with anything else in this message. I just liked it. What I’ve been [...]

Hi all… guess I could have been working on taxes, but working on planning is a lot more fun! It’s a cold day in North Idaho. Beautiful, sunny, but cold. I’m sure those hardy souls who ski and snomobile enjoyed the day. I enjoyed looking at it from inside my warm house. And I spent [...]

How many times have you gotten a letter, started to read it, and then set it aside? My guess is it happens to you even more often that it happens to me. I’m a copywriter, so I want to know what other people are writing even if I don’t want the product or service. But… [...]

Have you ever noticed that some companies who work hard to get your business think their job is done once they have you as a customer? Some of them are especially nasty to people who are “locked in.” Tonight I’m thinking of lenders, Wells Fargo in particular. I’ve made a vow that no one in [...]

After spending two days of frustration trying (unsuccessfully) to install some tracking software, I’ve been thinking a lot about how little time most self employed people – such as real estate agents – spend on tracking. And it really is crazy. People spend hundreds, even thousands of dollars each year in an attempt to gain [...]

Once again, our Saturday newspaper was filled with ads for homes for sale. And once again, 90% of the ads were completely uninspiring. Very few did anything to narrow the selection so a poor buyer would know which agent to call or which house might be worth viewing. At the very least, real estate advertising [...]

After finding that ad yesterday that forgot to say what it was or where it was, I kept reading. I found more ads that really were a waste of money, for two reasons. Some had mistakes that made the business look unprofessional. For instance, one automotive company announced a new employee and invited us to [...]

Today our local newspaper came in the mail, just like it sometimes does every Wednesday. It takes about 5 minutes to read the articles, but since I was having lunch, I kept reading and found the most interesting advertising! Notice anything strange? I read this a few times, then handed it to my husband and [...]

Hi all… I’m in my slightly insane mode this evening, because I’ve been trying to do something new with the computer. Have you ever noticed that all computer-related instructions are written as if you were an expert and actually knew what those words meant? Sometimes I think they might as well be written in Chinese [...]

Here I am, back in the “Am I the only one” mode. What do you think about e-mail letters that offer you some great info for free if you click over to their page – then ask for your information – and then tell you you can only get that great free info when you [...]