Thoughts on Marketing…

Greetings on this cold Idaho night! I’m about to go off on a rant again, and I’d love to know if you agree with me – or think I’m just a cranky old woman. You’ve probably seen me rant before about web sales pages that make you click somewhere else – like to an order [...]

A wise man will make more opportunities than he finds.Francis Bacon (1561-1626) …and when you’re starting a real estate career, it’s up to you to make the opportunities. Remember that there are over one million Realtors working in the U.S. You have plenty of competition, so doing the same things everyone else is doing isn’t [...]

Business is like a wheelbarrow -It stands still unless somebody pushes it. This week the Real Estate forums are filled with people wishing they could figure out how to make a start in their careers. They talk of working at it for a year or more, and getting nowhere. If you’re suffering from this problem, [...]

Have you ever considered how your attitude about time might affect the way customers – or potential customers – might feel about you? If you always have time for them – immediately, every time they call – they might think they are your only customer. And then they will wonder if they made the right [...]

First a note to Suzane – Sure, I would be glad to review your books and post a comment. I can’t promise you how fast I’ll get it done, though! If you want those links posted on the site for all to go review, let me know. I thought perhaps they were for sale, so [...]

Tonight’s news was once again talking about the uproar over the Snickers Superbowl ad… the gay rights people have demanded an apology and the ad has been pulled from the air. A big mistake? Or was it a well planned advertising gimmick? I mean, how many other advertisers are getting the attention that Snickers is [...]

Even FOX News is talking about the Superbowl ads. Sometimes I think those ads are more important than the game to a lot of people. The Snickers ad sure has people up in arms! What surprises me is that some of the marketing agencies are saying the ads were no good this year. I felt [...]

Here’s the day football fans and marketers have been waiting for: Superbowl Sunday. Not being a football fan, I’ve been thinking about things to do in between the ads. I don’t want to miss even one! Most of the time I avoid TV entirely, partly because I can’t find enough little tasks to do around [...]

Maybe we were better off when charity was a virtue instead of a deduction… The big book of quotes on my desk doesn’t say who said that, but I’m wondering if I agree. As a fundraising copywriter, the first advice I give small groups working for good causes is to get the paperwork filled out [...]