Thoughts on Real Estate Marketing…

…Or are they just another way to help you part with your hard-earned cash? So far, in spite of the big hype that’s been showing up in my in-box, my research tells me that these are scam techniques. I think the concept of “truth in advertising” has entirely escaped these folks. But I’m willing to [...]

Over a month ago Suze wrote and asked if I would review her books in this blog. I didn’t publish the comment because I mistakenly thought the links were to the books themselves, and since they were for sale, she probably didn’t want to just give them away to everyone. Finally today I copied down [...]

Hi All, Today I had a conversation with a lovely Realtor named Ramona. She asked if it was really necessary to give the location of a house in a real estate ad, or if leaving it out would make more people call to see where it was. My experience has been that if the location [...]

Hi all, Last week-end I got to be a passenger instead of a driver on a couple of trips in to town, so I got to do more gawking than usual. It’s always fun to get to really look at the things passing by outside the windows and notice the changes that have taken place. [...]

Today’s message relates to marketing – marketing ourselves to other people. Yesterday I promised to tell you about my friend, and why “The Secret” would change his life for the better – if he would even consider seeing the DVD – which he wouldn’t. You see, my friend cannot carry on a conversation without negatives. [...]

Have you read the book or seen the DVD? I personally love the messages they contain, but now we’re seeing a lot of “Anti-Secret” comments and I have trouble understanding why. Yes, some people are cashing in big by promoting “The Secret” and selling related products. Some are even selling systems for training your mind [...]

What do you do on Saturday night? I took time to read my e-mail – and am I ever glad! I found a letter about a new report – a cool way to use Adwords and affiliate products to make money. This system is not quite like anything I’ve seen before, but when I read [...]

For the past few evenings I’ve been entertaining myself with Claude Hopkins’ book “My Life in Advertising.” Every now and then I have to stop and remind myself that the things he wrote about happened a century ago, and I try to picture how different life was then. But what really strikes me is how [...]

Boy! I don’t know if advertisers are getting lazy, or if they don’t want to be bothered with people responding to their ads. This week’s local paper brought yet another fine example of making things tough on the audience. This time the ad was for retail rental units in a large building. The advertiser bought [...]