Thoughts on Real Estate Marketing…

Today’s message relates to marketing – marketing ourselves to other people.

Yesterday I promised to tell you about my friend, and why “The Secret” would change his life for the better – if he would even consider seeing the DVD – which he wouldn’t.

You see, my friend cannot carry on a conversation without negatives. Between talking about the news, his past life, and events in his neighborhood, every conversation revolves around something “bad.” When I see him drive up I groan, and when he leaves I have to consciously turn my mind to something cheerful just to get over having listened.

Do you suppose that this attitude is the reason behind his being passed over for promotions time after time? Do you suppose it’s the reason why he’s lonely?

You probably know people who can’t seem to get ahead – especially in sales – because their “down” attitude pushes people away. Watching them makes a good case for changing your thinking patterns.

Even if you don’t believe the law of attraction will do everything promised in The Secret, you can’t deny that we are all drawn to people who are cheerful and who have more to talk about than how bad things are.

We all want to be around people who make us feel good, and as much as we might pity the people who are constantly whining, we don’t choose them when we want to hire someone. Instead, we choose the person with an optimistic attitude – the person with ideas and plans and enthusiasm.

I know that when sales are down it’s easy to become discouraged, and easy to talk about how bad things are. But that’s not the way to create new sales! If you learn nothing else from watching “The Secret,” learn to talk about what you want – not what you don’t want.

So what should do when a customer asks “How’s business?” and the true answer is “Lousy.”

Take a hint from master marketer Tom Hopkins. In his book “How to Master the Art of Listing and Selling Real Estate,” he provides the answer. Just say “Unbelievable” – and say it with enthusiasm.

The result – you’ll convey an impression that things are great, and you’ll do it without lying. And what will happen then? Customers will believe that since things are good with you and bad with all your competitors, you must be doing a better job. Therefore, you must be the person they need.

Think about that.

One of the things “The Secret” teaches is to focus on gratitude. Try it today. Show gratitude for the business you do have – the customers who are loyal – the friends who are true. And then let that gratitude show on your face and in your voice.

See what happens.

As always, I’d love your comments. Do you think I’m crazy, or do you agree?

Marte

P.S. If you want upbeat marketing materials to explode your business, write me at writer@marte-cliff.com. I’ll be glad to help you!