Archive for April, 2007
What kind of ezines do you read?
My question for the day is a reaction to the ezines in my mailbox. There are some I love, and read clear through. John Forde’s for example. And then others I scan through, trying to see if there’s something good, and delete. The difference for me: Some have a good story or some good advice, [...]
Posted: April 25th, 2007 under advertising, e-mail, ezines.
Comments: none
How do you create trust in marketing?
Who do you trust on line? And what makes you trust them — or not? As I was deleting away today I thought about the similarities between the marketers I believe and the ones I don’t. I’d love to see what you have to say about it too — maybe just to see if you [...]
Posted: April 21st, 2007 under effective marketing, trust in marketing, web copywriter, web marketing.
Comments: none
Are you as fascinated with SEO as I am?
The more I learn about search engine optimization, the more fun it is. A few weeks ago I listened to a great seminar presentation on the subject and set to work on my own sites. I managed to get web copywriting from nowhere to page 2 on Google, and then got fundraising copywriting on page [...]
Posted: April 18th, 2007 under getting started in real estate, marketing real estate, search engine optimization, SEO, web copy, web copywriter.
Comments: 1
Web Site Building for non-techies
Good news! A couple of days ago I decided to follow up on an e-mail I’d gotten. It just sort of stood out from the crowd and I had to check it out. And I found a really cool set of tools. The site is called Profit Matic, and you can earn affiliate commissions when [...]
Posted: April 17th, 2007 under create forms, profit matic, web page building.
Comments: none
Marketing, The Secret, and Feng Shui
How’s that for a combination? As most people know by now, The Secret is all about focusing on what you want and giving no energy to things you don’t want. It has come under fire from some quarters because some people believe that means just thinking and no doing. And of course, that doesn’t work. [...]
Posted: April 16th, 2007 under effective marketing, feng shui, marketing homes, selling homes, The Secret.
Comments: none
Yes, we do get too much unwanted junk mail
Thanks for sharing your thoughts … When I talk about staying in touch with your market, I’m talking about staying in touch with people who have done business with you in the past, or who have shown an interest in doing business with you in the future. These are people who would, hopefully, welcome communication [...]
Posted: April 8th, 2007 under communication, direct mail, effective marketing, referrals, target audience.
Comments: 1
Have you considered a marketing partnership?
Staying in regular contact with your past, present, and future customers is vital to your success in business. That means you should be sending some kind of direct mail at least quarterly, and preferably more often. I recommend a newsletter, because when part of your mailing is “newsy” people are more apt to read instead [...]
Posted: April 6th, 2007 under advertising, effective marketing, newsletter, partnership, postage costs.
Comments: 1