Have you considered a marketing partnership?
Staying in regular contact with your past, present, and future customers is vital to your success in business. That means you should be sending some kind of direct mail at least quarterly, and preferably more often. I recommend a newsletter, because when part of your mailing is “newsy” people are more apt to read instead of toss.
The trouble is, postage rates are climbing higher and higher and higher.
So why not share that cost with a complimentary business? What’s that? Any business that serves the same clientelle.
For instance, if you’re in real estate you could team up with almost anyone – but the most obvious would be insurance, landscaping, pool cleaning, house cleaning, home staging, house painting, plumbing, appliance sales – and the list goes on.
If you sell cars you could team up with the person who sells tires or does detailing – or even one who sells custom seat covers or truck bed liners.
If you’re a business accountant, you could team up with an office supply store or a commercial cleaning business.
The combinations and possibilities are endless – and can be a benefit to both of you – or all 3 or 4 of you. You not only save money by sharing postage, you are, in effect, recommending each other.
Think about who you know and go talk to them. It might be the beginning of something wonderful.
Meanwhile, get that second quarter mailing ready to go – the year is flying and your customers could, at this very moment, be forgetting about you!
Yours for success,
P.S. If you can’t decide what to say, or don’t have 3 or 4 hours to write a letter, call or write me. I’d love to tell your customers how great they’ll feel when they do business with you.