How do you create trust in marketing?
Who do you trust on line? And what makes you trust them — or not?
As I was deleting away today I thought about the similarities between the marketers I believe and the ones I don’t. I’d love to see what you have to say about it too — maybe just to see if you agree or if I’m just a cranky old battleaxe.
Here’s some of the things that now elicit a “yeah, sure” from me and cause me to consider that marketer as less than honest:
- “Not long ago I was dead broke, living on the streets” – or in my in-law’s basement, crammed into my Mom’s boat, in my car, etc. (How many guys like that can there be?)
- “I learned how to make money on line and now one e-mail brings in $20,000 so I only work for 5 minutes in the morning while I write a new e-mail.”
- “This wonderful free report is going to tell you all you need to know to (fill in the blank).” But then if you click you get a message telling you that if you really want to know anything, you need to buy this other report — and its only $97 if you order it right now, before you see the free report and get a chance to see if I really have anything to say.
- “This offer absolutely expires at midnight” — but if you go to the site the next week it’s still there.
There are still several marketers out there sending great ezines that I read faithfully, but I’m deleting the ones who use the tactics I listed. I just don’t trust them.
So what do you think? How do you decide which marketers are for real? Share your thoughts with the rest of us please.
And in the meantime, if you happen to need a web copywriter, call me! I promise to promote your business, show the world why they need you, and keep my opinions out of your copy!
Until next time – I wish you success,