What kind of ezines do you read?
My question for the day is a reaction to the ezines in my mailbox.
There are some I love, and read clear through. John Forde’s for example. And then others I scan through, trying to see if there’s something good, and delete.
The difference for me: Some have a good story or some good advice, presented in a clear, linear fashion, right there in the email. Others have a half dozen or more little blurbs telling you to go somewhere else to read the rest. Most of them are ads for something or other. I just deleted one a minute ago that probably had some good things to learn — somewhere. But I didn’t have the patience to wade through it to find which link might lead me there.
I did read somewhere that short emails get delivered more readily than long ones. Don’t know if that’s the truth, but I read it. That would be a good reason to link to your longer message on a web page if it’s true.
So what do you think? What kind of ezine do you prefer? (I know that my tastes are often far removed what what other people think.)
And what about the rest of the format? Would you rather get an ezine with a header, and color, and a few graphics? Or do you appreciate a straightforward, black and white e-mail?
Share your opinion — and rant a bit if you like!
Marte
Posted: April 25th, 2007 under advertising, e-mail, ezines.