Archive for May, 2007
Working from a home office…
Do you work from a home office? Then you know just how difficult it can be some days. For some reason, people think that when you work at home, you aren’t really working. Sometimes even your beloved family falls into that mindset. Take today, for instance. My husband, who is retired, is getting ready to [...]
Posted: May 30th, 2007 under copywriting, email marketing, wroking from home.
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Grow your business by helping others
It just occurred to me that one of the best things about the internet is that we have the opportunity to help each other prosper. That’s pretty neat, I think, and it isn’t even difficult. I’m talking about link exchanges. Everyone knows they need their web site to rank high in a generic search — [...]
Posted: May 22nd, 2007 under e-mail marketing, link exchange, SEO, vendors, web copywriting.
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The growing REO market offers opportunity
It’s a sad but true fact that many people are losing their homes this year. You feel sorry for those people, but there’s nothing you can do about it — unless you’re as rich as Midas and you can bail them all out. That said, there’s no reason not to take advantage of the opportunity [...]
Posted: May 19th, 2007 under foreclosure properties, real estate marketing, REO.
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Why do you choose to open an e-mail?
Last week I wrote an e-mail promotion for a client who wanted to use the subject line: “Mother’s Day Special.” We did, and we got about a 15% open rate with a 6% conversion rate. I’d like to increase her open rate on the next one and still maintain the good conversion rate. But how? [...]
Posted: May 7th, 2007 under copywriting, e-mail marketing, open rate, subject lines.
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