Archive for June, 2007
Marketing: creating sales through urgency
It could be that I’m just turning into a crank, but I’m so sick of fake urgency that when I see it I lose all respect for the marketer who did it. I mean, why would anyone say they’re only going to release 11 copies of an ebook, so you’d better hurry? Do they expect [...]
Posted: June 26th, 2007 under copywriting, e-mail marketing, marketing, urgency.
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Can you market yourself as a brand?
You’ve heard people refer to someone as “Having her own brand of charm” or “His own brand of wit.” But what about your own brand of doing business? Do you go about your business in a way that makes you unique? My guess is you do. And since you take the time to read about [...]
Posted: June 14th, 2007 under advertising, branding, marketing, selling yourself.
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E-mail marketing: the subject line puzzle
How much time do you spend each day hitting the delete button? And how many tenths of a second does it take you to decide to click? I’m personally getting pretty fast — hope I don’t accidentally delete something I want. But sometimes the titles, or the sender names, are so silly that I stop [...]
Posted: June 7th, 2007 under e-mail marketing, email marketing, subject lines.
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