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Archive for June 26th, 2007

Marketing: creating sales through urgency

It could be that I’m just turning into a crank, but I’m so sick of fake urgency that when I see it I lose all respect for the marketer who did it. I mean, why would anyone say they’re only going to release 11 copies of an ebook, so you’d better hurry? Do they expect [...]

Posted: June 26th, 2007 under copywriting, e-mail marketing, marketing, urgency.
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