Marketing: creating sales through urgency
It could be that I’m just turning into a crank, but I’m so sick of fake urgency that when I see it I lose all respect for the marketer who did it.
I mean, why would anyone say they’re only going to release 11 copies of an ebook, so you’d better hurry? Do they expect us to believe that? And what about those messages that pop up and say “Buy now, this will be your only opportunity.” Yeah right… if I want to give you money tomorrow you won’t take it. How about the ones that say you must order by midnight tonight – but if you go back next week it still says midnight tonight.
So, if those tactics make you look like a liar, what should you do? After all, the copywriting books say to create urgency and convince people that it is in their best interests to buy immediately.
A true sale can create urgency – if when you say the price is good until Thursday it really is good only until Thursday.
But how about using your copywriting skills to create an urgency to own the product because of the benefits it will bring? Seems like that might be a more honest, long-lasting plan. There’s just one thing wrong with it. It means you have to work harder to write a good letter.
Is that the reason why so many marketers are using fake urgency? Because they don’t want to take the time to really work on the letter? If that’s it, I wish they’d stop, because they’ll give us all a bad name.
If you’re having trouble injecting urgency into your letters, write me. Writing letters is what I do.
P.S. If you want to increase your customer base, read my e-book: How to Attract Clients to your Service Business.
I won’t pull your leg and tell you it will be gone if you wait until next week, but the sooner you get it and start using the tips and methods it contains, the sooner your income will increase. At only $7, it won’t put a dent in your budget, and your ROI will be phenomenal.
Go get it right now – and start attracting more clients.