Thoughts on Real Estate Marketing…

Wow. My second phone call to Dish Network this morning struck gold. A lady who not only understood the problem, but who was willing to do something to help. She even called me back to give me an update. The one person at Dish Network who believes in customer service. Gee, I hope they don’t [...]

Ever spend so many hours fighting with a company that you’d really like to have nothing more to do with them? That’s how I feel about Dish Network. It all started last Saturday when Dish Network had an appointment to install my son’s system between 8 and noon. He planned it that way so that [...]

Yesterday when I stopped to have lunch I looked around for something to read – and found the local “freebie” newspaper (weekly, 8 pages). After glancing at the 7 articles (yes, always 7) I then turned to the advertising. I have to hand it to the ladies at the newspaper – they must be very [...]

Grrr… I’m really steaming this morning. I’ve been working to get rid of the junk mail that arrives daily, so every Monday take a half hour and click on the unsubscribe links for those that provide it. Today it was ConAgra Foods. How did I get on a list about food? I only cook when [...]

Everyone talks about networking, and about working a room, and a lot of people try to do it but with little success. I’m one of them – shy and quiet in a crowd. I can hide in a crowd better than anyone I know, in spite of the fact that I love meeting and talking [...]

Have you ever noticed that when you think something is a direct quote you’re more apt to stop and see what it says? If you’re reading a newspaper article and you see quotes, your eyes are drawn to them, just as they are to a photograph. So try this: Go to your website and put [...]

Years ago, newspaper ad reps used to tell people that they needed plenty of white space around their copy. Most people I talked with had the opinion that the advice was just a ploy to sell bigger ad spaces. But it wasn’t. You really DO need some white space. Breathing room, so to speak. And [...]

I’ve made up my mind – from now on curiosity can motivate the cat, but not me. When I get a promotion that doesn’t reveal the price, I’m hitting the delete button. How about you? Will you keep on clicking that buy now button just to see how much it is – and be drawn [...]

Did you make a New Year’s Resolution? I hadn’t really thought about it until tonight, when I read an ezine suggesting some cool ways to build business by resolving to do one thing each day toward that end. It could be working on your marketing, it could be writing and publishing an article, it could [...]