Archive for January 4th, 2008
Is your copy layout hurting your sales?
Years ago, newspaper ad reps used to tell people that they needed plenty of white space around their copy. Most people I talked with had the opinion that the advice was just a ploy to sell bigger ad spaces. But it wasn’t. You really DO need some white space. Breathing room, so to speak. And [...]
Posted: January 4th, 2008 under copy layout, direct mail marketing, e-mail marketing.
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