Thoughts on Marketing…

Have you ever noticed that when you think something is a direct quote you’re more apt to stop and see what it says?

If you’re reading a newspaper article and you see quotes, your eyes are drawn to them, just as they are to a photograph.

So try this: Go to your website and put your headline in quotes. Then scroll down the page and if there’s a sub-head that looks like it could be something you are trying to “say” to your prospects, put it in quotes too.

According to Joe Vitale, it works. So, since he’s the guru of hypnotic marketing, it’s worth a try. The best part is, it only takes a minute to make a small change like that one.

Of course, to make a truly hypnotic web page, you need several more elements, but most of them mean re-writing your copy. This one is quick and easy.

Yours for success,
Marte

P.S. If you’re ready for that re-write, write me first. I create web copy that’s friendly to both your prospects and the search engines.