Archive for March, 2008
Some Realtors chase prospects from their sites
My husband has decided he wants to move – he isn’t quite sure where to, but somewhere on water so he can walk out the door and get in his boat. Of course, he knows it has to be somewhere that will also accommodate a horse and a garden spot. So, he’s been searching the [...]
Posted: March 31st, 2008 under real estate, real estate listings, real estate marketing.
Comments: none
Proofreading – one of the most vital steps in marketing
Ever get a marketing letter from someone and change your opinion about them and their business? I try not to let that happen if it’s a person I know – and know that they’re good at what they do – but when I hear from a stranger, I can’t help but form an opinion based [...]
Posted: March 27th, 2008 under copywriting, direct mail marketing, email marketing, marketing, proofreading.
Comments: none
Do you love to write? If not, don’t do it.
Although I can’t understand it, some people do not love to write. It makes no sense to me, because writing is downright fun, but I won’t argue with those who disagree. What I will argue with is the idea that people who dislike writing should still try to produce their own ad copy. It just [...]
Posted: March 21st, 2008 under advertising, business writing, copywriting, how to build a home, marketing.
Comments: none
Are you driving away prospects with offers that are too good to be true…
Today I got a postal mail promotion from a well-known company – in it was a letter about a “system” for making money on the internet that “anyone can do” even if you have to go use the computer at the library. It promised rich rewards for being an “Internet deal maker.” I read the [...]
Posted: March 17th, 2008 under advertising, big promises, copywriting, direct mail marketing, internet marketing, promotions.
Comments: none
Use the holidays to spark your marketing creativity
Did you do a promotion for St. Patrick’s Day? I’ll have to admit that I did not do any promotion for my copywriting business – but I think we all should be looking at each of the holidays that come along as a good reason to make contact with our client lists, and even reach [...]
Posted: March 15th, 2008 under copywriting, holidays, marketing, promotions, sales.
Comments: none