Are you driving away prospects with offers that are too good to be true…
Today I got a postal mail promotion from a well-known company – in it was a letter about a “system” for making money on the internet that “anyone can do” even if you have to go use the computer at the library.
It promised rich rewards for being an “Internet deal maker.” I read the whole thing because I thought that this particular company couldn’t afford to send out something completely bogus. But… in spite of the temptation, I didn’t mail in the payment.
Why? Because I learned a long time ago that things that are too good to be true usually aren’t true.
If I told a copywriting client that my letter would absolutely quadruple his sales within 2 weeks – would he believe me? I hope not. I know a good sales letter could do that, and I’d be glad when it did. But since there are so many other factors to consider, if I promised it I’d be a fool, or a liar.
Look at your own promotions. Are your promises reasonable? If not, tone it down a bit and see if your response doesn’t improve.
And if you need a sales letter that speaks to your prospects, or a web page that shows what you can do for your prospects, drop me a note. I’d love to help.
Yours for prosperity,
Marte
Posted: March 17th, 2008 under advertising, big promises, copywriting, direct mail marketing, internet marketing, promotions.