Some Realtors chase prospects from their sites
My husband has decided he wants to move – he isn’t quite sure where to, but somewhere on water so he can walk out the door and get in his boat. Of course, he knows it has to be somewhere that will also accommodate a horse and a garden spot.
So, he’s been searching the internet to see what’s there.
And guess what? He isn’t able to find out.
He’s just looking at this point, not even sure whether he wants to look in Montana or Washington, or even Canada. So, he refuses to put his name and address in the boxes on Realtor sites. Therefore, he’s not allowed to see what’s for sale.
Tonight I did get stubborn and keep looking after he gave up. And on about page 14 of Google I found one real estate site that offered a peek at listings without first putting me through a squeeze page.
Now, we may never move at all. And if we do, maybe not to that area. But if we do, guess which agency will get our business?
I harp a lot about capturing names, but I do believe this is the wrong way to do it. Instead of turning customers away, give them this information without obligation, and then offer some useful report to capture the names of the prospects who are truly interested in moving to your area.
Not only will you make a friend, you’ll save yourself the bother, time, and expense of staying in touch and pushing on people who have no intention of moving to your town.
Think about it…
Posted: March 31st, 2008 under real estate, real estate listings, real estate marketing.