Wake up Your Web Copy!

Motivate your visitors to take action with interesting, persuasive web copy.

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Archive for April, 2008

After the marketing, follow up and service make the sale

Earlier today I made some changes to my primary website: marte-cliff.com, but after I did it I thought maybe I need to go back and add a disclaimer for those business people who aren’t just going after a one-time direct sale from their marketing. It is absolutely true that your marketing materials have to send [...]

Updating Websites – We Should do it Often!

Tonight I’ve been sitting here making updates on one of my mostly ignored websites: How to Write Advertising that Sells. When I looked back, I saw that it had been well over 6 months since I had paid it any attention.   Now what good is that?   I set it up, along with Do [...]

Reach your audience with words they understand

Wow. I’m excited because the “blog from your email” function really works – and I got it right on the first try. If you have a blog and haven’t happened to come across this function, look under the settings tab for email.   I know, everybody but me probably already knew. But perhaps you’re like [...]

Testing a new function

According to blogger, I can send a blog entry directly from my email account. Not being a techie person, I don’t see how that will work, but I’m willing to give it a try.   So… this is a test…

How Google Can Save Your Sanity

Yesterday I got a most interesting direct mail piece. It was a scheme to get me to send money to someone who would teach me how to go out and find merchandise that stores need to liquidate for some reason or another. I didn’t count, but it was about 6 or 8 pages long, showed [...]

Consistent marketing – the only path to follow

This week the copywriter’s forum I belong to has had a discussion about “lulls in business.” If you’ve been self-employed, even part-time, for very long – you know what those are. Consistent marketing is the only cure! And yet, it’s so hard to do when you get busy. I remember when I was in real [...]

Self promotion with class – try this marketing program

Just have to share something that looks like a good idea – and it’s an affordable way to maintain top of mind awareness with your most valuable contacts. Here’s the story, straight from an email I got from Christy McDowell: Send out Cards is an Internet Based contact manager that allows you to send real [...]