Archive for May, 2008
Brian Tracy will wake you up!
Have you ever had the opportunity to hear Brian Tracy speak? I have, and I can tell you its energizing! My bookshelves hold much of his wisdom, and when I revisit an old tape I’m never sorry. That’s why, when I saw this opportunity for you, I couldn’t wait to share! I’m not sure how [...]
Posted: May 27th, 2008 under Brian Tracy, Free CD, success strategies.
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Newsletters and your customers
Would your customers enjoy hearing from you when you aren’t focused on selling them something? Would they like tips about how to use or care for the products you sell? Would they like to know about things going on in the community or enjoy you sharing a favorite quote? I’ll bet they would. And when [...]
Posted: May 24th, 2008 under customer retention, newsletters.
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A rant about spam filters
This morning I wrote a follow-up note to a client who had written me last Thursday asking if I could create a new postcard for him. I had written him back the same day with a few questions and a “Sure I can” message. I thought it odd that he hadn’t responded over the week-end, [...]
Posted: May 20th, 2008 under client follow-up, e-mail marketing, frustration with email, spam filters.
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Let customer comments guide your service and your marketing
Yesterday I went in search of a file that should have been in a box of paperwork from 2005. I didn’t find the file I was hunting, but I found a folder full of feedback letters from real estate clients. So of course I had to stop and look at it. After each closing we [...]
Posted: May 15th, 2008 under communication, customer feedback, customer service.
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Postage costs and your mail order business
I have to confess – I’ve become addicted to murder mysteries. Not all of them, just those written by a few select authors – like Rex Stout, Emily Brightwell, and Agatha Christie. And therein lies the problem: I’ve run out of books! While my favored authors have written a lot more, our local library has [...]
Posted: May 7th, 2008 under handling charges, handling fees, mail order, postage costs, psychology of buying, shipping.
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If I’d been the Customer, I’d have been mad…
Call me an eavesdropper, but sometimes people in restaurants just talk too loudly on their cell phones, as well as to their companions. That’s what happened today when I was at lunch, and if I had been the customer I’ll bet I’d have never been a repeat customer. What I heard first was: “How much [...]
Posted: May 2nd, 2008 under Uncategorized.
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