Archive for June, 2008
Two small words that add punch to a request
Words and where you use them really do make a difference, and these two are surprisingly effective. The two words? “Will You.” Instead of making a statement such as “Call if you’ll be late,” change it to “Will you call if you’ll be late?” and get the affirmative response. Once someone has said yes, they’ve [...]
Posted: June 25th, 2008 under customer service, persuasion, word tricks.
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A New Lead Generation Idea
Sometimes a good idea just jumps out at you – and that’s what happened to me when I read a post on Active Rain yesterday. This was a lead generation tip for Realtors, but any business that provides a “big” service could use it. After you’ve closed on the sale of a home (or installed [...]
Posted: June 15th, 2008 under advertising, client leads, lead generation, marketing, networking.
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What should you present in a listing presentation?
This one is for you Realtors. My Real estate help ezine today is about the experiences a friend has had in trying to find a good Realtor to sell his house… After two bad experiences with hiring the wrong agents last year, he’s been interviewing plenty of agents trying to find someone with enthusiasm and [...]
Posted: June 7th, 2008 under CMA, listing presentation, market analysis, real estate advertising, real estate sales.
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What’s the difference between anxious and eager?
Think about those two words… I’ve been thinking about them ever since this afternoon when I listened to a teleconference with Herschell Gordon Lewis. He was talking about the importance of the words you choose in marketing, and how each word conveys a subtle meaning. Even while it “says” the same thing. For instance, think [...]
Posted: June 5th, 2008 under copywriting, Herschel Gordon Lewis, the art of persuasion.
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