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Motivate your visitors to take action with interesting, persuasive web copy.

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Archive for July, 2008

Some Kinds of Marketing Take Longer than Others

Or rather, getting ready for them takes longer. Several months ago I was approached by a company that does home design and asked if I’d participate in a series of tele-seminar calls. He wanted me to talk about the contents of my book, The Land Buyers Guidebook. That sounded like fun, so I said yes. [...]

I guess no one knows John Reese

And that seems to be pretty normal. Marketing gurus are teaching people that the way to break into the business is to “Do a launch” and create a lot of hoopla over it by offering extremely attractive affiliate payments. Does that mean that what they sell is going to be good? Does it even mean [...]

Who the heck is John Reese?

For the past several days my in-box has been flooded with affiliate marketers telling me that I really MUST buy into “Traffic Secrets” by John Reese. I have no idea what this program costs, because I haven’t clicked a link, but the affiliate commission must be pretty good to have all these marketers vying for [...]

Should you use video to reach your prospects?

It all depends upon who they are and where they live. If they’re city dwellers and have a good income, perhaps. If they live in the country, probably not. Less than half of internet users have high speed, so if video is the only way they can get your message – they won’t get your [...]

Is Social Networking Beneficial?

…or is it just a way to spend a lot of time writing your profile and fooling around? I think it has to matter where you choose to network. I post to Active Rain and I believe it gives good exposure to my copywriting business. I also belong to Wanna Network and a couple of [...]

How to present a professional image

Do you judge people by how they look? Of course you do. We all do. So stop and take a critical look at how you look when you set out to win new customers. Your clothes make a huge difference, and the trick here is to make them present an impression without even being noticed. [...]

Could smoking be a good networking tool?

That crazy thought entered my head today, and I decided that yes, it could. If you don’t smoke, you won’t know what I’m talking about, but if you do, you will. When attending conferences, there’s often a break between speakers when smokers rush outside for a quick puff before the next session. Different individuals choose [...]

Happy 4th of July!

Today’s the day to celebrate our Independence, and to send up thanks to all those brave souls who made it possible. Perhaps a bit of thanks to a higher power would be in order as well. I wish you a perfect day – Marte

Same words, different people = different understanding

Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who wrote the instructions knew what they meant, [...]