Archive for July 2nd, 2008
Same words, different people = different understanding
Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who wrote the instructions knew what they meant, [...]
Posted: July 2nd, 2008 under ad copy, advertising, clarity, word choices.
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