Thoughts on Marketing…

I have to share a tried-and-true time management tactic that I’ve just begun to use, but first, have to share my excitement! My copy of Money & the Law of Attraction arrived today! I got started reading over lunch, and can hardly wait to keep on. In fact, I’m going to block some time just [...]

This past week I helped the owner of a moving company in San Francisco put together a speech to give to a group of Realtors. He was, of course, terrified of getting in front of the group, but he did it anyway, because he’d like to earn their referral business. And you can too! No [...]

Look around – you’ll find a ton of places where you can market for free – or almost for free. Start with Craig’s list and flipit.com – and search for more. Do this for both your services and your listings. Remember, the internet is a powerful tool – the place where over 80% of all [...]

Sad to say, many Realtors and others who serve the real estate market will drop out over the next few months. They’ll buy into the gloom and doom and stop trying. We have to be honest here, and realize that a whole lot of agents who got in when the market was hot weren’t really [...]

Yesterday we talked about how Realtors can profit by targeting rental buyers, and how others who provide services should step in now and market themselves to Realtors who list repossessions. Now think for a minute about becoming a rental manager, taking care of details for those rental buyers and freeing up their time to find [...]

If you’re selling real estate in one of the areas hardest hit by foreclosures, think about rental management for a minute. It could be your way to turn the lemon market into lemonade for you – AND to assure yourself of a good supply of buyers next year and the year after. Let’s start at [...]

I do, and that’s why when I found this link to the new book “Money and the Law of Attraction” I was anxious to bring it to you! Try as we might to keep a positive thought – and think only of the things we want to manifest in our lives – sometimes it helps [...]

Oops! Sorry! I got busy here and didn’t get back “tomorrow.” But I’m back now, with more about marketing to multi-cultural clients. When you were being taught about in-person sales, you were probably told to be friendly and outgoing, and to offer your hand in greeting. That may have been fine when you were working [...]

Ever meet someone who gets so up close and personal with you that you keep backing up to get away from them – and they keep coming forward to get closer again? It’s awful! And you could be doing it to your own clients, if you don’t understand that different cultures require different degrees of [...]

Yesterday I re-listened to a CD about selling to a multi-cultural market. This segment of society is growing by leaps and bounds – it was already at about 1/3 of the population a year or so ago when the CD was recorded. And, according to studies by NAR, was purchasing 70% of the homes. Other [...]