Thoughts on Real Estate Marketing…

Look around – you’ll find a ton of places where you can market for free – or almost for free. Start with Craig’s list and flipit.com – and search for more. Do this for both your services and your listings. Remember, the internet is a powerful tool – the place where over 80% of all home buyers begin their search. Make use of this power.

Remember also to market at the end of every email you send, so that no one can forget what you do.

In my ebook, Getting Clients, I outline many methods of low-cost yet effective marketing techniques. One of the first is wise use of business cards. They’re so inexpensive that you could actually have different cards for different niches.

Try adding a tag line such as “Making short sales simple.” Be sure to include your URL – to direct people to your site, where they can learn more about how you’ll help them.

If you’re strapped for cash starting out, go to Vista Print and get their free business cards.

The real challenge is in deciding how you’ll present yourself, and making sure that everything you do shows the benefit you’ll bring to your customers and clients. Your tag line needs to be short and attention-getting. So the first step is deciding what you’re trying to accomplish, and then distilling the message down to a few words.

Now is not the time for “Me too” or “I’m here” marketing – it’s the time to separate yourself from the crowd and show people how you can help solve their specific problems.

About those business cards – hand them to everyone! Hand them to people you’ve handed them to before, and if they ask why, tell the truth: “I hope you’ll give this one to someone you know who needs my help.”

Do you see a theme in what I’ve said? The more you focus on how you’ll help people, the more business you’ll have.

Above all, remember that the Law of Attraction is at work – so focus on what you want, expect to get it, and start each day with positive confidence!

Yours for prosperity,
Marte