Thoughts on Real Estate Marketing…

Who hasn’t been annoyed by trying to get customer service from an American company and being routed to someone in “Who knows where” who not only doesn’t understand the problem, but whose English is almost impossible to understand? After saying “what?” about 40 times you just give up. My personal belief is that it’s these [...]

You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]

If our Chamber of Commerce was into attracting people to this town, today was a day they should have been out taking pictures and talking to people about how glorious the weather can be… a perfect fall day. The intense heat of summer is gone and the cold of winter has not yet begun. I [...]

For ambitious folks looking for work, this over supply of foreclosed homes can be the ticket to increased income – if they get busy and market their services. Not all mortgage companies take care of their REO properties, but many do, and some of those homes need repairs as well as regular maintenance. When I [...]

This morning, as I sat reading the latest news about the mortgage bailout, I started to wonder about that. The reporter quoted one man who said that nearly every other home on his street had a for sale sign, and some real estate brokers are actively advertising that they have dozens of foreclosure properties for [...]

All the big guns in marketing talk about it – viral marketing on the web is just as wonderful as word-of-mouth advertising in your home town. That’s why you write articles, post on blogs, write your own blogs, join networking sites, and always try to say something useful enough that your readers will forward it [...]

This morning I read a short article about Chrsyler and their new campaign to sell the new Dodge Ram pickup. Because of the price of fuel, truck sales are down – way down.  But they aren’t giving up. Instead, creative officer David Lubars was quoted as saying “We know the amount of people out there [...]

Wow. Sometimes the Law of Attraction works in strange ways – and quickly! In my last post I told you I’d been thinking about my high school journalism teacher and thinking that I should write and tell her how much I appreciated her. I went on line to try to find her address and found [...]

Tonight I’ve been reading an email from Jack Canfield, and I want to share it with you. He started off with a quote from Mother Teresa: “There is more hunger for love and appreciation in this world than for bread.” And then he went on to talk about studies done on why people left their [...]

For the past 3 days I’ve been hobbling around – which is enough to make me swear off yard work for good. Saturday was a beautiful day and I decided to get at some of the spots in the yard that needed the push mower. I’ve done pretty well at keeping the middle mowed all [...]