Archive for September 29th, 2008
No one wants to buy your product – they only want its benefits
You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]
Posted: September 29th, 2008 under ad copy, advertising, benefits, copywriting, customers, effective marketing, marketing, promotions, reaching prospects.
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Chamber of Commerce Weather means time to plan holiday promotions
If our Chamber of Commerce was into attracting people to this town, today was a day they should have been out taking pictures and talking to people about how glorious the weather can be… a perfect fall day. The intense heat of summer is gone and the cold of winter has not yet begun. I [...]
Posted: September 29th, 2008 under Uncategorized.
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