Thoughts on Real Estate Marketing…

Writers write. That’s what we love to do, and we love to earn our living doing it, as well. So, even though the pay they offered was way low, my curiosity got the better of me and I followed the link from an email asking “Can we pay you to write something for us?” When [...]

Yesterday a friend asked me if I thought a new restaurant in town would still be around come next Spring. I had to say I doubted it. The place has a good location for visibility – so plenty of tourists stopped by all summer. But now they’re going away for the winter, and this new [...]

The holiday craft shows will be starting any minute now. Industrious crafters will be boxing up their wares, designing attractive booth layouts, and hoping to swell their bank accounts with sales to Christmas shoppers and homemakers anxious to decorate for the holidays. This is all good, but the sad part is, even if their merchandise [...]

One task copywriters spend a lot of time working on is flow… getting a smooth transition between paragraphs, and especially between ideas. Don’t misunderstand, each of your letters and marketing pieces should focus on one main idea rather than a dozen, but that main idea will likely have sub-parts. Your job is to lead your [...]

Do you have a business that uses signs?  If so, have you looked at them lately? I made a trip in to town yesterday and started noticing both the signs on various business establishments and the Realtor yard signs. Most of them were not a good advertisement for the businesses. I saw old, faded signs [...]

You see it over and over, if you look… Website after website with page titles bearing the name of the business – on each and every page! My own opinion about why people do this is that hardly anyone looks at the page titles. That is, anyone human. Sometimes website owners forget about the “eyes” [...]

Are you making the most of the photos on your website? As in, using them to help boost your SEO? If you’re not, getting started is easy. Merely go through your website and add an “alt tag” to each photo. And do it right – instead of saying something neutral such as “header” or “office [...]

This morning I turned on my computer and found 4 messages, exactly alike except for the from line and the link to find out more. Obviously, this is a biz-op “opportunity” that’s being sold to the masses. Here it is: “Dear:Writer Are you interested in boosting your online business? Because your web site is strong [...]

Today we ventured away from home to the “big city.” That place where people go to buy everything under the sun – even if they don’t need it. I was curious about what we’d find, in light of the dire predictions about lack of consumer confidence, people starting to sacrifice, etc. What we saw was [...]

When did Google make the change? Looks like maybe it was while I was sleeping. In light of the housing crisis and the number of real estate agents who are scared out of their wits about trying to make a living, I decided to drastically reduce the price of my Real Estate Career Builder course [...]