Do you have a personal brochure?
If so, wonderful! If not, why not?
Personal brochures are wonderful things, because they can introduce the “real you” to potential customers before you ever meet.
They can let your prospects see that you have enthusiasm for your work, show them what you can do for them, and give them a little glimpse of who you are when you’re not at work.
Why is that important? Because by letting people know who you really are, you give them a chance to see some part of you as “just like” them. For instance, if you mention some charity work you do, or talk about playing ball with the kids, or mention your pets, they’ll see something they can identify with. Even if there’s only one interest they share with you, it helps draw them to you.
Maybe it isn’t logical, but it helps build trust, even before you’ve met.
But I’m talking about a good brochure… not the ones you usually see.
Too often, business brochures are all about the product or service. They show pictures of a factory or of a part you manufacture. They say “We’ve been in business since 1952″ or “We have 231 employees at our plant in Anytown.” So what? Prospects don’t care about that. They want to know a good reason why they should choose you – and that good reason is always about what you can do for them.
Realtors often list dry and boring things like their professional designations – which mean absolutely nothing to most of the population. Then they say something like “I give great service” without ever saying what that means.
If you don’t have a personal brochure yet, start thinking about what you’d say. Make some notes. Then block out a couple of hours to work on it. It doesn’t have to be large or wordy. A tri-fold with a couple of photos and one panel for a mailing address is fine.
After you get it written, set it aside for a couple of days and then come back to edit. During that time your subconscious will be working on improvements. (Yes, really!)
If writing isn’t your thing, get in touch. I’ll help you show all those prospects that you are “the one.”
Yours for prosperity,
Marte
Posted: October 2nd, 2008 under advertising, business building, effective marketing, marketing.