Archive for November 3rd, 2008
Is your big marketing promise believable?
You know the formulas for writing persuasive copy: Picture, Promise, Proof, and Push is one of the most popular. But it only works if the promise has enough believability to keep your prospect reading. Some marketers get so carried away with the big promise that they forget to see how it looks to their prospects. [...]
Posted: November 3rd, 2008 under advertising, marketing.
Tags: believability in advertising, marketing, proof, the big promise
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