Thoughts on Real Estate Marketing…

Last week I joined Twitter – I’m not sure why, but many of the experts say it’s a fine way to get your name and what you do in front of potential clients. That said, if you’re going to “tweet” then you should have a method to your madness. Rather than use it to say [...]

What’s the purpose of putting Google ads on your website? To make a few extra dollars, of course. It’s a great thing to do if you’ve got a site that’s devoted to that purpose. You can have fun writing about your favorite subjects, place Google ads on the site, and then work to get enough [...]

There are always a few – but today was like being on Pend Oreille Lake the first morning of the Fall Fishing Derby! But instead of boat-to-boat it was email-to-email. Generally I just delete each of them without looking, but tonight I scrolled down and scanned one of those messages. Those identity thieves are really [...]

Finally! It’s voting day and I’m sure I’m only one of millions who will be relieved when it’s over. The “Hard marketing” that the candidates have been doing these past couple of years will finally come to an end. We might turn on the news and find that other things are going on in the [...]

You know the formulas for writing persuasive copy: Picture, Promise, Proof, and Push is one of the most popular. But it only works if the promise has enough believability to keep your prospect reading. Some marketers get so carried away with the big promise that they forget to see how it looks to their prospects. [...]

A few days ago I wrote about craft show marketing, and I have to come back to it today because of the Christmas Bazaar I attended today. It was a small one, mostly populated by home town vendors who may want to sell more wares than they can sell by attending 4 or 5 shows [...]