Thoughts on Marketing…

Yesterday I took some photos around town because someone who visits my Priest River site mentioned that I really should include more pictures. My site wasn’t built for the purpose of promoting the town, but as I snapped photos I started thinking. If I was taking pictures to promote the town, and I had to [...]

Just because the TV and newspapers are hollering doom and gloom doesn’t mean you have to buy into it. There are still plenty of people making money, and if you start planning your strategy right now, you can be one of them. You’ll actually have an easier time than ever this year – because many [...]

I write fundraising copy, and I enjoy being paid for my efforts. But… when I write a letter for a non-profit I do expect that the letter will supply many more times the dollars to spend on the cause than they paid me for the letter. I think that most other fundraising copywriters have that [...]

Every little bit helps when it comes to search engines noticing your site and ranking it, so here’s a little bit you can do right now – and it only takes a few minutes. Go to www.aboutus.com and enter your site URL in the search bar. If you’re not already there, a page will be [...]

For our own health and prosperity, we each need to say thanks every day for the abundance in our lives. Even if we have a few troubles, we have SO much to be thankful for. It’s good to start each morning with thoughts of gratitude. Then we need to say thanks to our customers and [...]

When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page? If you want them to stay and respond according to your wishes, send them to [...]

You’ve heard all about it: Nobody is marketing this time of year. Nobody wants to be bothered hearing from you at Christmastime. Nobody is making appointments. Nobody is buying after Christmas – unless the product is 60% off Nobody can succeed right now As one astute blogger said recently: Send that list to your competition, [...]

It just occurred to me that everyone who visits me here might not know about the ezines… There’s one for real estate, one for fundraising, and one for marketing in general. If you go to my primary website: www.marte-cliff.com, you’ll see a sign up box on the top left. When you add your name and [...]

Again today I was faced with dealing with a company that operates for it’s own convenience – and to he..  with mine. If this company did not have a monopoly in our area, I would tell it to take a flying leap. But then, I suppose knowing that we consumers are not allowed any other [...]

No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]