Thoughts on Real Estate Marketing…

When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page?

If you want them to stay and respond according to your wishes, send them to the right page.

• Grocery stores can get away with putting the bread and milk at the back of the store so you have to pass a few thousand other items to get there.
• Government websites can let you flounder for hours because they don’t care if you find what you need or not.
• Utilities that have a monopoly in your area can make you suffer because you have no choice but to deal with them – or go without power and phone services.

BUT

• Marketers who want to sell products or services can’t get away with that.

Your visitors are no different than you – unless you’re determined that you MUST have something, you’ll take off after but a few seconds of looking and not finding. You’ve got better things to do with your time, and so do they.

You’re not a grocery store, and people don’t want to “walk past” all that other stuff before they find the widget they came for. If your site looks intersting they may stay and look around – but only if they first find what they came for.

Making things easy for your customers is one of the hallmarks of customer service.

Think about that… then check your links.