Thoughts on Real Estate Marketing…

That might not be such a good idea, you know. For instance, I knew a man once who was a multi-millionaire. But when he went to visit his mother when she wintered in Arizona, he always wore his oldest clothes. His reasoning was that he didn’t want anyone in her trailer park to get the [...]

Small businesses are often successful or not depending upon the people running them, and their personal reputations. If you live in a small town, you know how it is – some people have a reputation for honest dealing and providing good service. Others have a reputation that’s somewhat the opposite. So why, then, do so [...]

What impression do callers get when they hear your voice mail? It could be telling them more about you than you think! It could even tell them if they want to pursue doing business with you. It might tell them you’re friendly, or cranky, or pleased that they called, or hurried, or disorganized, or calm [...]

Do you know the difference between features and benefits? I didn’t, until I started studying copywriting. And the difference is important. Benefits sell. Features justify the purchase. Benefits show your prospects why they will be happier, healthier, richer, more popular,more muscular, thinner, or whatever else they desire… once they own your product, or sign up [...]

This is a double – edged threat. Or two scams with the same theme. The first one: You get a call saying your bad check has been turned over for collection. They want you to pay up and they’ll erase the smear on your credit. But… this is not an actual collection agency. So check [...]

You talk to quite a few people in a day, right? Well, why not hand each one of them your business card? Even if you’ve given them one before. If they ask why, tell them it’s so they can easily refer you to a friend – and having an extra card will save them the [...]

Are you running the same old ads in the same old places, and getting the same old results – or non-results? Maybe it’s time to take a hard look at two things: Where you place your ads Your copy This week, as I tossed the “freebie” issue of our local newspaper after glancing over its [...]

According to an article in the Wall Street Journal, some retail stores saw more dollars in returns than in sales some days during the holidays. They also saw people returning trendy, expensive new clothes and exchanging them for less expensive, older styles. Even more alarming for the merchants was a trend toward returning previously purchased [...]

It’s simple, really – you should have thought of it yourself. All they have to do is choose a long-tail keyword that is somehow related to your site, and optimize for it. A quick keyword search, even with free keyword search tools, will show you long tail keywords that no one else is optimizing for. [...]

Retailers around the Northwest are crying the blues about this Christmas shopping season – not because customers weren’t willing to buy, but because customers couldn’t get to their stores. Early December sales were chugging right along, almost as usual, when the storms hit. Then the only stores who were making good sales were those who [...]