Thoughts on Real Estate Marketing…

Just read a great blog post from a fellow Twitterer: The 7 deadly email marketing sins. It’s a good post, full of good advice, so if you’re doing email marketing, do take a minute to read it. Then, while you’re in the learning and thinking mood, go sign up to get my marketing ezine, and [...]

But I did it on February 26 instead! Installing live chat on my website seemed like a really good thing to do – and fun, besides. So… I spent a few hours getting it installed, only to learn that while I had it running, other things would NOT run. Even when it was turned off, [...]

The other day I talked about testing, and said that I was going to keep track of when my ezines went out and compare open rates on different days and different times of day. Well, I intended to send my ezine out tomorrow morning, but instead, I spent the afternoon and evening tearing my hair [...]

Everyone knows that we should test and test and test – trying different headlines, different offers, etc. But how often do we test the day and time when we send our messages? I have to admit that I’ve been lax in this – but I intend to start keeping track a little better. What got [...]

If you use photos on your website, do a little work before you post them. You probably already crop and re-size each picture. Now take a minute to give each one a name that reflects one or more of your keywords. Hopefully, you’ve done the research and know which of your keywords gets the most [...]

You’ve heard that one plenty of times, haven’t you? But how can you apply it to yourself and your business in this extremely tough economic climate? Start by using every low and no-cost method available to promote your business! Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and [...]

Do you find yourself in competitive situations? When you really want that new client, and you know that 2 or 3 or more other people want them too? If part of getting the client is presenting him with information, here’s how to stand out from the crowd: Send it via FedEx or UPS. Think about [...]

If you’re like me, your in-box is so filled with information there’s no way to find time to read it all. Right now I see 168 messages that I haven’t even clicked to open, and at least that many that I’ve looked at and plan to go read “later.” Some of them probably have good [...]

In my last post I told you that I’d read why the advertisers spent so many dollars on Superbowl ads that clearly didn’t increase their sales: Their stocks went up. Well, an article in the Wall Street Journal reports that for the first time, it didn’t work. Some of the stocks actually fell slightly. That’s [...]

Every year the big guns in marketing spend millions of dollars to advertise on the Superbowl – and every year direct response copywriters shake their heads, because those ads don’t give viewers any reason to go out and buy the products. Well, yesterday I read a Wall Street Journal article that explained the reason why [...]