Archive for February 2nd, 2009
The Superbowl Ads
Every year the big guns in marketing spend millions of dollars to advertise on the Superbowl – and every year direct response copywriters shake their heads, because those ads don’t give viewers any reason to go out and buy the products. Well, yesterday I read a Wall Street Journal article that explained the reason why [...]
Posted: February 2nd, 2009 under advertising, marketing, Superbowl ads.
Tags: advertising, direct response, marketing, stock market, stock prices, superbowl, Superbowl ads
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