Archive for February 5th, 2009
Superbowl Ad Tactic Didn’t Work
In my last post I told you that I’d read why the advertisers spent so many dollars on Superbowl ads that clearly didn’t increase their sales: Their stocks went up. Well, an article in the Wall Street Journal reports that for the first time, it didn’t work. Some of the stocks actually fell slightly. That’s [...]
Posted: February 5th, 2009 under advertising, marketing, Superbowl ads.
Tags: direct response marketing, marketing, return on investment, Superbowl ads
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