Testing – are you doing it?
Everyone knows that we should test and test and test – trying different headlines, different offers, etc.
But how often do we test the day and time when we send our messages?
I have to admit that I’ve been lax in this – but I intend to start keeping track a little better.
What got me thinking about this was looking at my in-box and noticing that it’s pretty skinny on week-ends compared to the rest of the week. It doesn’t take anywhere near as long to go through and delete all the spam.
Is that because people want to take the week-end off, or because they’ve learned that messages sent during the week get better response?
I don’t send any pure sales messages – my ezines offer my products and services in the sidebars or at the end, but they are primarily messages about marketing or fundraising methods – old ones we need to remember, and new ones I come across.
But I do I watch the open rate, just to see what headlines have created interest. One thing I’ve learned is that people who are working for non-profits open their mail more often than do people in real estate or those who are interested in general marketing ideas.
Meanwhile, I haven’t kept track of the open rate relative to date and time sent – and I’m going to start doing that this week.
If you HAVE been doing this, I’d love to hear from you and I’m quite sure everyone else would too.
If you don’t know about my ezines, here’s the invitations I post on Twitter:
Learn the 3 Most common copywriting errors that can kill your fundraising appeal, & get my fundraising ezine: http://tinyurl.com/dy2tla
Calling motivated Realtors!Free 7-day mini-marketing course will help you build your business faster. http://twurl.nl/5g0a3i
Thinking of building a home? Don’t get burned, instead get our free report: How to spot a bogus contractor… http://tinyurl.com/d9rrvy
Do feel free to join one or all… I promise – no heavy marketing attempts, and you can unsubscribe at any time, with no hassle.
Here’s to a good final week of February!