The Superbowl Ads
Every year the big guns in marketing spend millions of dollars to advertise on the Superbowl – and every year direct response copywriters shake their heads, because those ads don’t give viewers any reason to go out and buy the products.
Well, yesterday I read a Wall Street Journal article that explained the reason why they spend so many dollars on advertising that doesn’t create additional sales.
It seems that the ten favorite ads, and the ten least favorite ads both see a jump in their stock prices in the week or two following the big game. The advice was – “If you’re going to produce a Superbowl ad, either make it unforgettably good, or unforgettably bad.”
The article didn’t say if the stocks stayed up after that couple of weeks, or if they slid back to their pre-game prices.
I haven’t seen them yet, but plan to go take a look, because someone on Twitter kindly supplied a link…
So, if you haven’t seen them, and want to, click here.
Posted: February 2nd, 2009 under advertising, marketing, Superbowl ads.
Tags: advertising, direct response, marketing, stock market, stock prices, superbowl, Superbowl ads