Thoughts on Real Estate Marketing…

If you use photos on your website, do a little work before you post them.

You probably already crop and re-size each picture. Now take a minute to give each one a name that reflects one or more of your keywords.

Hopefully, you’ve done the research and know which of your keywords gets the most action – so try to use that one. If you must, you can name them with “keyword-1.jpg” and “keyword-2.jpg” but it would be easier for you to keep track if you gave them individual names.

If you’re an animal shelter you could say “shelter-dog-sam.jpg” or “rescue-dog-joe.jpg”

This naming probably won’t matter much to you when you’re working on the site initially, but when you get ready to update and change photos, being able to identify them by their names does save time and trouble.

The main thing is, the search engines read those names just like they read the content on your site, so use this extra boost to SEO.

Then, remember to add an alt tag. When you’re done, the entry should look something like this:

<img src=”rescue-dog-joe.jpg” alt= “rescued pomeranian dog”>

Depending upon the program you’re using, you may also include height=”X” and width=”x”

When it comes to SEO, every little bit helps, so take the extra minute to get these extra keywords into your site.

Boundless success!

Marte