Thoughts on Marketing…

Every little bit helps when it comes to search engine optimization, so think it through before you choose the name for your next website. First do some research and find the keywords that people will use when they search for the product or service you offer. Nobody told me that when I first started out, [...]

Have you noticed the new trends in e-mail marketing? They’re making me cranky, so I have to rant a bit. In all fairness, I suppose the first one is an effort to get around spam filters – but what difference does it make if you get past a spam filter and then your message is [...]

Search Engine Optimization (SEO) is important – we all know that. I’ve been talking to you for a long time about things you can do to increase the SEO on your site. Things like adding alt tags to all your images and creating unique, keyword rich title tags for each of your web pages. But [...]

Have you ever spent some time looking at your competition on the internet? You should. You might find great ideas that you can borrow in your own marketing. If nothing else, you’ll know what the competition is up to. If you serve a local clientelle, also look to see what others in your field are [...]

Do you know where thousands of marketers fail? In the tone of their conversation. Somehow, somewhere along the line, somebody convinced them that they needed to sound “professional.” And that’s a shame, because they’re spending thousands of dollars to reach an audience filled with people who won’t read what they write. And if they do [...]

That’s a very old saying, but more true than ever. At the same time, when times are bad, people are afraid to spend the dollars – maybe it won’t work, and maybe if they spend the money, they won’t get the return and won’t be able to pay some other bill – like the rent [...]

Does your web Headline do it’s job? Does it tell people instantly that they’ve come to the right place, because you’re going to solve their problems? Or does it say “Welcome?” We don’t know who first started that practice, but so many web pages use it that we think someone must have been running around [...]

“Learn to say no. It will be of more use to you than to be able to read Latin.” 19th Century Preacher & Author, C.H.Spurgeon You’re probably bombared with ideas for marketing your product or service – and every salesman who calls on you and every marketer who e-mails you has a great story to [...]

Say you’ve learned all the right things to do with advertising – from writing compelling copy, to mailing to the right people, to placing ads in all the right places, to following up until you have the customer. None of that will help you earn a living if you let those customers down once you [...]

Then you will probably be interested in the Bob Bly article I read this morning. In it, he explains why clients have an uncontrollable urge to re-write the copy. I’ll let him explain the whole thing, but have to put in my 2 cents worth, because it’s one of the more frustrating things that happens [...]