Thoughts on Marketing…

Whether you’re selling with words, or selling face to face, begin your conversation by putting your prospect in a “yes” frame of mind. You can do it by making statements that he or she will naturally agree with. Your product or service will dictate your actual words, but consider for a moment that you are [...]

Because you read messages like this one, you’re probably the kind of person who is way too savvy to fall for any scams, but since you probably have friends and relatives who are new to internet use, maybe you can alert them. One new one is hitting the airwaves now in response to Tax Day. [...]

Yes, this blog is all about good marketing. But sometimes it pays to look at really stinky marketing too. Just now I came home from attending Priest River’s Tea Party rally and sat down to sort and delete my e-mail. Along with more great news telling me that some stranger is sending me anywhere from [...]

You know, I really won’t have time for blogging any more. I’ll have to spend all my time counting the millions and millions of dollars that are arriving any time now, courtesy of all those loving strangers who keep writing to me. There are the lawyers writing to let me know someone has left me [...]

You should, you know. Testimonials are valuable assets on your web site and in your marketing materials, because they lend credibility and trust to your marketing message. They also work in non-profit fundraising to show potential donors that a cause is worthy. Think about the last time you heard someone tell you how great they [...]

Most of the world loves doing business on line, right?  Everyone would prefer to click a button than to write out a check, fill out a form, and put an order in the mail – right? Nope. Just like everyone on line doesn’t have high speed and so doesn’t appreciate videos and moving parts on [...]

Small stores in small towns have a huge disadvantage when it comes to price – because they don’t belong to a huge buying network, they buy at a much higher price than “chain” outlets. Thus, sometimes the small store pays more for an item than you can buy it for if you go out of [...]