Thoughts on Marketing…

This is turning out to be a busy week, with new assignments from current clients and inquiries from new ones. It appears that people used the Memorial Day week-end to think about their marketing and decide to make some improvements. Of course, I think that’s a good thing! The first thing I do when a [...]

Here’s hoping everyone had a pleasant Memorial Day week-end. If you or a loved one are a Veteran, thank you / thank them. I hope someone you saw today took the time to thank you for your service – and for preserving our freedom to send our random thoughts out over the airwaves like this. [...]

Do I harp about this? I probably do, because it is so annoying. I don’t even know how many times in the past few days I’ve seen something interesting and would like to have learned more about it – but when I clicked to learn more, the information was only available on video, so I [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction. One such way is to give extra attention to your title tags. You know, those words that sit up there [...]

Chase it off! Wait a minute. That’s NOT what you want to do. None of us want to do that – at least not unless we come up against a customer or client who is rude and obnoxious. And even then, we have to be careful because telling them to get lost would trigger a [...]

Time flies so darned fast! Before we blink twice it will be 4th of July. As marketers, we need to plan for that. But first… we have Father’s Day – and graduation, if we really hurry! Because each day flies by in a blurr, start planning right now. Take time today to think about how [...]

Have you ever met a sales person who just kind of hung around talking, but never asked you to buy anything? Some of them talk so much that even if you’d been thinking about it, something they’ll say along the way will change your mind. They talk you out of the purchase. The same thing [...]

Not long ago I sent an ezine out to my fundraising followers giving some reasons why donors quit giving, and of course, why they should avoid making those mistakes. Among other things, I mentioned failure to send a thank you note – because that’s the #1 reason why donors become soured on an organization. But [...]

Have you ever thought you should do special marketing for a holiday or other “special day,” but suddenly realized that the time to get it done has passed? As much as I nag at you, I even do that sometimes. Like right now – we should ALL have some kind of Mother’s Day offering. Do [...]

All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven’t read the words that made the laws for the [...]