Archive for May 6th, 2009
Can Your Words Be Twisted to a New Meaning?
All professional copywriters and marketers try to be careful with the words they use – thinking ahead to how someone else might understand them. That’s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven’t read the words that made the laws for the [...]
Posted: May 6th, 2009 under ad copy, word choices, word tricks.
Tags: copywriting, laws, rules, understanding copy, word choice
Comments: none
Do You Actually Work 40 Hours a Week?
Really? Are you sure? I mean 40 hours at your “job.” Most of us work far more than that, if we count all the family and household tasks we do, but how many actually work at their jobs 40 hours every week? I just read an interesting article about a study done on Realtors. It [...]
Posted: May 6th, 2009 under marketing.
Tags: marketing, planning, time wasters
Comments: none