Thoughts on Marketing…

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]

Keeping yourself on track, marketing consistntly and well, takes self discipline. Running your business, the distractions of daily life, and failure to make yourself take the time to create a marketing plan and stick with it can result in half-hearted, ineffective marketing methods. That said, I bring you a “motivational moment” from one of my [...]

Back when I was homeschooling my kids we went over those – and over them and over them again. I’m still not sure that either one of them has it down pat. That’s why I understand when smart marketers use the wrong words in their promotions. My kids are smart – they know all kinds [...]

Randy from our Working Copywriter’s forum shared a great video today: http://bit.ly/z2GU5 He said he saw it at a marketing conference, but I think perhaps it’s a lesson in customer service and how negative press can affect a business. I read in the comments that United Airlines stock took a 10% dive as a result [...]

At risk of offending those who still believe that we need to “divide the pie differently” and that sharing the wealth will make us all prosperous, I have to share the following economics lesson that landed in my in-box yesterday: An economics professor at a local college made a statement that he had never failed [...]

Your mailbox is probably just as full as mine with fantastic promises of wealth if you just buy in to the latest program. I know some of them are making money for the people sending them, or they wouldn’t keep sending them. Well, maybe. What I think is they people behind them have lured in [...]

Of course! Article marketing can help build your business in more ways than one, but only if you do it correctly. First, you have to come up with a title that someone searching will find. In other words, use the keywords that match the content of your article. It pays to do a little research [...]

Before you head out to have fun this week-end, think about how many new people you might meet – and how every new person usually asks “What do you do?” It’s as if we’re all defined by our jobs, so that’s the first thing anyone wants to know about us. (No wonder the millions out [...]

Yesterday I posted an ad on Craig’s List for a Duplex my son would like to sell. This morning I had two responses to that ad. One was from someone promoting a company that’s “buying everything.” Yeah, sure they are – if you want to sell at a loss they’ll help you out. That one [...]