Ambitious, smart marketing: An Example
Yesterday I posted an ad on Craig’s List for a Duplex my son would like to sell. This morning I had two responses to that ad.
One was from someone promoting a company that’s “buying everything.” Yeah, sure they are – if you want to sell at a loss they’ll help you out. That one didn’t impress me much.
But the other one was an example of good marketing. It was a well-written letter from an Escrow Company, offering their services should we decide to sell the Duplex on a seller contract.
They outlined their experience and offered to answer any questions we might have about selling in that manner. I was impressed and wrote back to tell them so.
Would YOUR business benefit from watching Craig’s List or other on-line classifieds?
Think about it. Then go to Craig’s List and look around. You might get ideas just by browsing the categories and checking out a few of the ads.
The people who thrive in this economy are the people who are willing to explore new ideas and search for customers and clients in new places. Where are you searching?
Posted: July 2nd, 2009 under advertising, marketing.
Tags: marketing